two womenn demonstrating the power of video reviews on Nodat app

Marketing Trends

According to online marketing magazine, "Smart Insights", incorporating video into your existing SEO and social media marketing efforts is fast becoming essential in 2017.  Moreover, the reason why video is becoming so essential is simple.

Quick Video Marketing Stats

In 2016 alone, users of social media platforms such as Facebook and Snapchat (collectively) watched an average 7 billion videos per day. Much more importantly, as well as increasing traffic to websites and business social media pages, well-produced video content is proven to increase sales conversions by up to 80% when implemented correctly. In 2016 alone, users of social media platforms such as Facebook and Snapchat (collectively) watched an average 7 billion videos per day. Much more importantly, as well as increasing traffic to websites and business social media pages, well-produced video content is proven to increase sales conversions by up to 80% when implemented correctly.

Of course, anyone can bounce a few big numbers around. The most important questions for small to medium sized businesses, however, are: How does video marketing work? What kind of video really sells? And most importantly of all, what do businesses themselves need to do in order to start realizing 80% increases in their own sales conversions?

Why Engaging Video Content is Essential

Google the words ‘video marketing for SEO’ and you will quickly stumble across hundreds (if not thousands) of articles just like this one, all of which say something very similar. - Namely, by adding a video to your existing content marketing efforts and social media marketing strategy, your website will skyrocket to the number one spot on Google. The only problem? This simply isn’t true.Google the words ‘video marketing for SEO’ and you will quickly stumble across hundreds (if not thousands) of articles just like this one, all of which say something very similar. - Namely, by adding a video to your existing content marketing efforts and social media marketing strategy, your website will skyrocket to the number one spot on Google. The only problem? This simply isn’t true.

Confused? Don’t be. Video marketing does work. The only problem is that too many businesses try to cheat when it comes to video marketing, by adding any kind of video to their social media feed in the hope that just because a video is there, it will magically start getting views.

In short, the above video marketing strategy simply won’t work. This is because video used on website landing pages and social media pages needs to be contextually relevant. At the same time, video needs to speak to viewers in such a way that they feel inspired to comment on and share such content in the first place.

The Impact of Video on Social Media

According to Facebook and Twitter, businesses which post customer video reviews (and similar forms of media) receive seven times more shares and six times more retweets of such content. When combined, these consumer interactions then lead to 24% increases in new sales leads and qualifying conversions. 

Sound too good to be true? Well, it actually gets better. This is because according to Hubspot:

84% of people now identify as having made a new purchasing decision after watching a video online79% of people say that they now watch videos rather than read written content when choosing the brands which they interact with91% of survey respondents say that they have watched a business brand video or promo video in order to find out more about a product or company

Start Using Video to Market your Business Today

Without a doubt, any business which is serious about creating and maintaining a competitive brand identity in 2017, needs to start using video in order to start building and benefiting directly from new interactions with their target audience. 
There is, of course, only one problem. Constantly updating social media accounts and websites with new pieces of video content can be both time consuming and costly. The good news, however, is that new apps like Nodat can make marketing your business via video and social media easier than ever.

Finally a Trusted Source for User Generated Reviews

Ever since the emergence of Tripadvisor in the early 2000’s business review apps have become hugely popular among restaurant, bar, and hotel goers. In fact, according to a 2014 Nielsen survey, 98% of review app users make purchases at businesses which they find using review apps, with 90% of people doing so within seven days of originally finding a new listing. 

There is, of course, only one problem. Review apps are dogged by fake reviews and unreliable listing details. In fact, this problem has become such a contentious issue among business proprietors that it has even been parodied in an episode of South Park. It's hard to know who to trust.

The good news is the Nodat app completely removes the ability for users to leave fake reviews, in fact, unlike other apps, Nodat encourages real users to leave photo and video reviews, as well as shoutouts about businesses on social media in return for in-app rewards.

Using Nodat to Simplify your Social Media Marketing

The benefits of Nodat for small to medium sized businesses are simple:

  • Nodat encourages your customers to make video reviews for the benefit of your business
  • Nodat encourages reviewers to share review videos via social media 
  • Nodat rewards business customers every time they shoutout about businesses on their social media platform,s of choice

In fact, to explain Nodat as simply as possible, businesses can use Nodat in order to finally start benefiting from all the best that social media marketing and video marketing has to offer.

Of course, it will always be up to business owners to provide the kind of exemplary standards of service which Nodat app users feel incentivised to shoutout about in the first place. The only real question, however, is can you think of a better or easier way to start marketing your business with what is literally the touch of a button?