How revolutionary GeoTargeting technology is changing the marketing game
If you’re a small to medium sized business you know the importance of a strong marketing strategy. Knowing when, where, and how to target customers can feel like a shot in the dark without the right expertise, and hiring someone to advertise for you isn’t always feasible. If you’re having trouble knowing where and when to target customers then you need to check out GeoTargeting. GeoTargeting is a revolutionary marketing technology helping businesses ditch the guessing game and find their niche. Keep reading to learn more about how GeoTargeting can boost your ROI and increase conversions.
What is GeoTargeting?
Location, location, location. We’ve all heard it before and we’ve gotta tell you, it rings true every single time. Knowing where to focus your advertising is what gets people through your door, and putting your efforts in the literal wrong place equals valuable time and money wasted. I mean, you wouldn’t advertise your food truck to people in () if you’re going to be parked in (). GeoTargeting takes the guesswork out of the equation.
GeoTargeting allows you to…
- Deliver your ads and information to customers you want to target.
- Exclude geographical locations you don’t want to target
- Send out highly personalized and relevant messaging that drive a high ROI on engagement and sales
GeoFencing versus GeoTargeting
Let’s talk about another little vocab word that’s essential to the location based marketing equation. GeoFencing draws a virtual fence around your business that automatically sends out notifications to customers when they enter your radius. GeoFencing is the magic behind the scenes that makes GeoTargeting so effective.
While GeoFencing relies solely on a customer’s physical area, GeoTargeting takes demographics and customer behavior into account as well. By working together, GeoFencing and GeoTargeting are able to get through to the right customers in the right locations.
The History of GeoTargeting
Think about the advertisements you see in an upscale part of downtown versus a local suburb. While you may see luxury brands and minimalistic design in one place, you’re more likely to see brighter colors and family oriented content in the other. This is the basis on which digital GeoTargeting was built. Why waste the time advertising the new Rolex to a mom who’s way more interested in looking for the best deals on groceries in her area?
From there, developers figured out how to bring this tactic into the digital world to make GeoTargeting easier to deploy and more specific. With all of us spending so much time on our phones, companies understand the importance of specifying advertisements to each and every one of us. We’ve all had that eerie experience where we look up something random and are bombarded with related advertisements for the next week.
Similarly, if you look closely you can notice how your advertisements are extremely geo-specific wherever you go. Whether you’re sitting in your living room or visiting family out of state, your phone knows just what local businesses to show you.
The Future of GeoTargeting
User experience and customer satisfaction are at the forefront of every marketer’s efforts. It’s the difference between your target audience associating your name with good deals and a great time or plain out disinterest.
GeoTargeting allows you to stay ahead of the game and anticipate your customers needs before they know they have them. Through proven increase in conversions and a boosted ROI, you can rest easy knowing your marketing efforts are not in vain. With killer accuracy that only gets better with time, GeoTargeting lets you cut out the middleman and take control of your marketing strategy.
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