image of a person clipping a couponGet New Customers Using Time-Sensitive Digital Coupons.

Every local small business owner wants to attract new customers but traditional coupons are ineffective and have gone stale, leaving business owner's feeling lost. Hot Offers are timed digital coupons that creates an urgency for customers to buy.

What Makes a Good Hot Offer

Create clarity of the offer

The goal is proper positioning to reach customers where they are. Keep the offer message simple, short, and relevant to the interest of the customer. Every offer should include:

  • clear concise text detailing value and terms of the offer
  • Name and address of company
  • Face value
  • high-quality product image
  • QR code, barcode, or text code

Increase the relevancy of your offer

Offers are valuable when it addresses the problems, needs, interests, and desires of your target audience. For example, a Hot Offer at 8am offering half-off a slice of pizza, may not be as relevant to a customer at that time of day. $4 breakfast combos from 6am-8am may convince your customer to take an alternate route to grab breakfast before work.

Make sure the offer aligns with the needs of your business. If you're experiencing slow traffic during breakfast time or if you have an excessive amount of seasonal inventory then that would be a great time to run a high-value Hot Offer.

State a clear value for the customer

Customers are being sold to all day, everyday and saving money isn't always enough of an incentive. So, it's important to immediately communicate your value and tell the customer how they will benefit from redeeming your Hot Offer. Your offer should not only convince the customer to buy from you, but should get the customer to take notice of your brand.

Instill Trust

Customers expect to have their questions answered. Be available to your customers allowing them to interact with you any time, any day, whenever and wherever they are. Honor your offer and contact us immediately if there are any technical issues.

Add urgency

83% of consumers admitted to unplanned purchases due to being presented with a valuable offer. The value of your offer should be compelling enough to get our users to act quickly to redeem it. So, if you start with low-value offers customers will think twice about hopping in their car or rushing to your website to beat the clock to claim it. Putting a deadline on your offer increases a sense of urgency. Hot Offers can be scheduled in increments of:

  • 2-hour
  • 4-hour
  • 6-hour
  • 8-hour
  • 12-hour
  • 24-hour

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